One Small Step at a Time

In a lot of ways, we are so blessed. The kind of life we enjoy here in the US is one of the best in the world, but whether or not we make the most out of it is a different matter. What is making the most out of our education? For me, it means teaching minds, touching hearts, and transforming lives guided by the spirit of faith, zeal of service, and communion in mission. How do we do this? By actively seeking ways t

“Past” Forward

A couple of years ago, I attended the US Social Forum in Detroit. Eighteen thousand attended various workshops on issues like welfare reform, women’s rights, LGBTQ, Palestine, union organizing, socialism, etc… There were also a few powerful actions, against Chase Bank for home foreclosures and against a trash incinerator polluting a local neighborhood, and environmentalists lobbying for less Park City r

The Value of Clear Communication

In today’s media, talking heads spend a lot more time questioning and criticizing, rather than offering alternative solutions to pressing national issues. All of this is done in the guise of “getting the people to wake up and think”. For me, however, I see it for what it is: lots of talking, with very little contributing. If we have to find fault in something, then offer a solution. If we don̵

Too Busy to Be Social

Today’s the only real rest day I’ve had since a month or so ago. For the first time in maybe a decade, I woke up really really really late, nearly lunchtime, which is really really really late for me, as someone who consistently wakes up at around 6 to 7 AM, regardless if I’ve been working on a new social media campaign for a big name client, drinking scotch on the rocks, writing yet another piece

Purchase Priorities

I have something that I need to confess and get off of my chest, and most of you readers will probably bash me for it:I am about to see CATS for the second time. And yes, I have actually seen this famous (and long running) Broadway musical show.The first time was in New York, and I nearly watched it again during a brief vacation to London. The only thing that stopped me from doing so was my very brief stay, and my

3 Things That Will Persuade People

When it comes to social media marketing, the foremost keyword in the field is “social”. More than anything, it’s the dynamics of human interaction on a global scale that drives this particular branch of marketing. It was the birth of the first USENET back in the 1990s that gave birth to the first form of social online interaction. This was followed by the rise of messaging boards and membership fo

Social Marketing That Lasts

When it comes to the Internet, people have very short attention spans. One minute you’re the trending topic of the moment, the next you’re consigned to the dustbin of history. Even if you manage to reach 20 million views on Youtube, once your popularity peaks, it’s a downhill ride from there. Sure, the publicity will bring you tons of money. But once the hype ends and people go flocking elsewhere,

Good Branding 101: A Company that Cares

Louis Vuitton, Tommy Hilfiger, and Ralph Lauren are just some of the famous global brands known by most people. Clearly, these brands have made a mark – not just with their products but on how they cater to people. Most small businesses these days don’t see the need for online promotion because they think that it’s a waste of money and time. However, this notion is false. Online reach Established companies se

Integrating Social Media into a Larger Marketing Campaign

These days, it is impossible to get away with a large-scale, all-encompassing marketing strategy without including social media and social networking into the mix. The way the Internet has gotten into nearly everyone’s life is nothing short of impressive, so it seems foolhardy to dismiss it as a marketing medium. The idea gets even more difficult to dismiss when one speaks of social networking, which seems

Branching Out Your Efforts

You know that Twitter and Facebook are powerful tools. But they are not the only vehicles that you can use to get the word out. Other networks that allow for social interaction should also be considered. Despite everything you may have read, Myspace is not dead. It still has millions of users, and the power of these numbers should not be ignored. While you may not want to focus all your time and efforts on this sit